“To me, the artist is the human being who ought to be in the foreground,” Mr. Ostin mentioned in 1994.
Even now, the field regarded the importance of his do the job. He was inducted into the Rock & Roll Corridor of Fame in 2003, and the Recording Academy honored him with a President’s Advantage Award in 2014 and a Trustees Award in 2017.
He was born Morris Meyer Ostrofsky on March 27, 1927, in Brooklyn to immigrant moms and dads who had arrive to the United States from Russia all through the Communist revolution of 1917. When he was 13, he moved with his moms and dads and his brother, Gerald, to Los Angeles, wherever the relatives ran a deliver industry.
He was a tunes lover from an early age, but his introduction to the new music company arrived by happenstance. Living future to his relatives was the brother of Norman Granz, who owned the jazz label Clef Records and promoted concert events in the 1940s and ’50s. All through his faculty several years at the College of California, Los Angeles, where by he majored in economics, Mr. Ostin wound up aiding Mr. Granz by promoting programs for his concert events. He married Evelyn Bardavid in 1948.
Earning a bachelor’s degree with honors, Mr. Ostin enrolled in U.C.L.A.’s law school but dropped out in 1954 to assist his spouse and their young son. A position option also came about by means of Mr. Granz, who employed him to be the controller for Clef at a time when the label’s roster integrated these kinds of important jazz artists as Count Basie, Ella Fitzgerald and Charlie Parker.
Clef eventually changed its identify to Verve about the identical time, Mr. Ostin altered his name as well.
Toward the end of the 1950s, Frank Sinatra tried out to purchase the label, influenced by its artist-welcoming solution. But he shed out to MGM Information, a disappointment that led him to kind his have enterprise, Reprise, in 1960. He named Mr. Ostin government vice president, with the mission to model the new firm on Verve.