MOSCOW: Re-branded as Stars Coffee, the successor of Starbucks welcomed its initial people in Moscow on Friday right after the Seattle-dependent coffee shop chain withdrew from the Russian marketplace about the conflict in Ukraine.
Pro-Kremlin rapper Timati and Russian restaurateur Anton Pinskiy obtained Starbucks’ Russian functions in July and gave it a new identify less than the slogan “bucks is long gone, stars stay”.
“Why STARS? The new brand unites the stars of the gastronomic market,” the new owners of the espresso chain claimed on their site which also characteristics its new emblem.
Hunting extremely related to it predecessor, the emblem replaces Starbuck’s legendary twin-tailed mermaid with a woman wearing a classic Russian headdress, the kokoshnik.
Patrons will locate familiar caffeinated beverages on the menu but no Starbucks-patented Frappuccinos.
The new chain will also go on the Starbucks custom of writing customers’ names on cups when taking their get.
Starbucks temporarily shut its 130 coffee stores in Russia at the get started of Moscow’s February military intervention in Ukraine, later on asserting that it will completely go away the Russian market place just after virtually 15 many years.
The espresso shop chain joined an exodus of brands quitting Russia about the Ukraine offensive, which include quick-food big McDonald’s that was also re-opened with a new name and emblem.
The house owners of Stars Coffee reported that all of the chain’s spots throughout Russia will be opened by the end of September.
Most of them will continue to be espresso retailers, when some will turn out to be restaurants.
They also explained that some 80 percent of Starbucks’s 2,000 personnel in Russia opted to stay after the change of arms.