At any time due to the fact the sacred thread of rakhi got a bejewelled makeover, the pattern has only been on the rise. This calendar year, also, some of the leading jewelry brands in the nation launched particular edition rakhis and bracelets for Raksha Bandhan made with diamonds and precious stones set in yellow and white gold.
Rohan Sharma, Controlling Director, RK Jewellers, characteristics this increase to an raise in demand from customers for men’s jewelry. “Increased getting energy is yet another reason. We have constantly finished gold rakhis but this 12 months the demand has doubled from pre-Covid figures. We marketed all-around 30-32 gold rakhis in 2019 whereas the product sales have presently crossed 50 in selection this 12 months,” says Sharma. In addition to gold types, they also get orders for diamond rakhis. The most costly Rakhi in their portfolio this year is a 5.5 carat all-diamond bracelet established in 18 carat white gold, priced at ₹ 8 lakh. Alluding to a niche marketplace, Sharma says they also take customisation options. “We have done more high-priced rakhis than this 1 we designed one particular priced at ₹ 20 lakh on buy in 2014,” he shares.
In holding with the increasing desire, jewellers are innovating with types. Jammu-dependent Rakesh Jewellers make exclusive kada-style bracelets with diamonds that are priced involving ₹ 3.5 lakh to ₹ 4 lakh. “We marketed 4-5 items of the kada this period. We also have gold rakhis ranged concerning ₹ 40k- ₹ 50k, while the most expensive bracelet rakhi we have bought is priced at ₹ 5 lakh,” says proprietor Sahil Mahajan.
And if you feel precious rakhis only signify bracelets or chunky layouts, Hazoorilal Jewellers has two modern day types with 18 carat diamonds established along with black onyx stones in adjustable wire bracelets. Priced at ₹ 1.45 lakh and ₹ 1.5 lakh, these bands are a light-weight-excess weight, yet assertion option. “Customer choices for fine jewelry rakhis appear to have improved to present-day bracelets with minimum aspects. These versatile bracelets can be simply worn as an day-to-day accent,” states Sonal Narang, designer at the jewellers.
Extra than expressing a bond of appreciate, these rakhis are also found as financial commitment. Pawan Gupta of PP Jewellers by Pawan Gupta notes that there are two kinds of customers for gold and diamond rakhis – one particular, who only see it as a person-time don fondly reserved for newlywed brothers and bhabhis and next, who go for bracelets that can be worn on other instances as nicely. “These are customized-made rakhis that variety concerning ₹ 50,000 to ₹ 5 lakh that have observed a continual boost in attractiveness,” he states.
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